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Transfer service policy
(e.g.: design of the point of sale, goods placement, sales personnel policy)
Pricing policy
Communication policy (e.g.: sales promotion)
Service policy
(e.g.: range and customer service policy)*
Summary
*According to: Ulrich D. Frey (2001): POS-Marketing. Integrierte Kommunikation für den Point of Sale. Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden.